Our Mission

We are a non-profit organization that provides education and support to those affected by Alzheimer’s and memory related dementias, as well as caregivers, family members and healthcare professionals. Through our programs and services, we aim to enhance community awareness of Alzheimer’s disease and related disorders. Corporate and individual contributions, as well as grants, fund our free public programs and services.

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Our Services

  • Annual Education Conference
  • Caregiver Network Support Groups
  • Caregiver Social Events
  • Community Services Information
  • Free Registration for MedicAlert® + Safe Return® Helpline
  • In-Service Training & Service Learning
  • In the Beginning Early Onset Program
  • Lunch-N-Learn Education Series
  • Quarterly Newsletter
  • Research Information & Updates
  • State Required Dementia Training

The Ten Absolutes of Alzheimer’s Care

Never ARGUE, instead AGREE.

Never REASON, instead DIVERT.

Never SHAME, instead DISTRACT.

Never LECTURE, instead REASSURE.

Never say REMEMBER, instead say REMINISCE.

Never say I TOLD YOU, instead REPEAT.

Never say YOU CAN’T, instead say DO WHAT YOU CAN.

Never COMMAND or DEMAND, instead ASK or MODEL.


Never FORCE, instead REINFORCE.

Learn more about Alzheimer’s